One of the major questions that most of you will ask is, “How will content marketing look in 2023?”. Just like in past years, content marketing plays a vital role in helping businesses across industries. 

According to HubSpot, 90% of marketers say that they invest in content marketing. Here are the important things that every marketer needs to consider and understand to make their marketing strategy effective.

Table of contents:

  • What is content marketing
  • Repurpose and Refresh
  • Real-time engagement
  • Short-form videos
  • Humanizing the content experience
  • Expanded social universe

With the advancement of technology, trends nowadays move faster than they ever have before. The innovative and creative way of transmitting relevant pieces of information through content has become digitalized. The modernization of content delivery has transformed content marketing, making it one of the most valuable assets for any brand or marketing firm. 

What is content marketing

Content marketing is a strategic marketing approach that focuses on creating relevant content that primarily aims to attract users, give them the best experience while on the website, and drive profitable customers.

It is the present and future of marketing. Advertisers and brands use content marketing to generate more leads and attract new customers who are browsing the internet. This is where a brand is discovered. 

Repurpose and Refresh 

Determining the value of your content for your present and future goals is one of the most important things to prioritize. The power of a single piece of content that serves multiple purposes and goals fuels your content marketing strategy. Repurposing and refreshing existing content in 2023 will continue. As time goes on, marketers and brands should not only focus on repurposing existing contents created in previous months or years, but also take advantage of the opportunity to update old articles by using high-ranking keywords to maintain accuracy and relevancy in today’s context. 

Real-time engagement

In today’s world, users are looking for authentic and real-time content from the brands they follow on social media. Real-time and engaging pieces of content will most likely help you interact more with your customers. User-generated content shared through live streaming on Facebook, Instagram, and TikTok will help boost engagement in a more interactive and timely way. 

Short form videos

There’s no denying that videos are more engaging and interactive compared to static ones. As technology continues to progress, a lot of marketers are leaning towards using video content to increase brand visibility. Short videos like reels and stories allow you to produce videos with various effects, an array of editing tools, stickers, and many more options. Instagram, TikTok, and even Pinterest now allow you to create short videos of content that will be posted on your feed. Integration of relevant information and short videos is one of the most effective strategies to adopt when aiming to give emphasis on engaging content delivery rather than simply just publishing an article on a social platform.

Humanizing the content experience

As marketing traverses the digital world, establishing trustworthiness and relevancy has become a challenge. Humanizing the pieces of content will help you dive deep into the minds of your readers and customers. Focusing on the big picture is not the only priority. Micro-journey also plays a vital role in creating a massive impact. Scrutinizing all the information that they are looking for and producing what is necessary is what will keep them reading on your website rather than easily jumping off to another website.

Expanded social universe

In 2023, the “expansion of social media universe” will not only take place for social media giants, but considering the ever-changing landscape of newly discovered platforms like TikTok and the popularity that Twitter gains, it could be the newest addition to the line-up of marketing channels. 

This is to foresee that the possibilities of exploring new avenues for advertising are inevitable and will continue as businesses and marketers welcome another year.

Learn more about how content marketing will help you and your brand this 2023 with our team.