Relevance of Influencer Marketing in 2022
In the digital age, different types of marketing have emerged that came from looking at and adapting to consumer behavior. If you have seen your favorite internet personality endorsing a brand or a service, that is called influencer marketing, which is one of the effective ways to put your brand in the spotlight.
Influencer Marketing
is a type of social media marketing that makes use of endorsements and product mentions from influencers – individuals that have a dedicated following on their specific social media platform; could be Facebook, Instagram, or TikTok.
There are different ways to put your brand as a famous name. It can be through television, social media, blogs, and digital ads, to name a few. Nowadays, it is easier to gain the trust of your target audience when there is social proof – the very thing that influencer marketing provides. It is easier to earn a consumer’s loyalty to a certain product or service when reviews come from a reliable source; most especially if this source is someone that they idolize and can closely relate to.
With the rise of influencers and the increase in demand in terms of content creation, different kinds of influencers have surfaced. These are categorized into the number of followers that they have. Brands that are budget-conscious can opt for micro-influencers (1,000 – 100,000 followers). Although their audience is small, the bright side is that they can speak to their tightly-knit community on a more personal level. This means that their content is more authentic, as opposed to macro-influencers (500,000 – 1,000,000 followers). According to a Forbes article, working with influencers with a high following does not necessarily mean a high ROI, however, what’s guaranteed is that there’s a great number of people who can see the advertisement.
A lot of opportunities are in store for you and your brand when you get into the world of influencer marketing. It would definitely build not only your brand’s reputation, but it will expand your connections that will last a lifetime. There are a lot of digital marketing agencies that can help you and your brand build out an effective strategy that will maximize your use of influencers.
If you are interested in working with different brands and being a social media influencer, there is an easy way to be one! Join the Amazon Influencer Program and start inspiring your audience via your chosen social media platform. But if you are a media company or a brand that wants to drive traffic to Amazon, you can apply to Amazon Associates Pro.
How to look for influencers that my business can work with?
There are ways you can tap into different personalities that might be of help for your business, like searching for them on Google, through referrals, blogs, or talent agencies, but the most possible way of reaching them is through social media.
A lot of personalities spend most of their time browsing the internet and social media giants to know what is happening around them and also to update their supporters on what they are up to. This is one of the biggest chances for every brand to reach out to them and get down to business.
Why Influencer marketing?
The accessibility of social media is now evaded by businesses that use known personalities and celebrities to advertise their offered product and services. Since every celebrity has their own fan club, there is a high tendency that when they advertise a brand, it will later be converted into sales that are favorable for businesses. There is still a lot of work to do when planning to add influencer marketing as one of your marketing strategies.
