The most important question we ask when creating your media strategy is ‘Who do your ads need to reach?’ Define your audience, and everything can then fall in place. Once defined, you’ll know where they spend their time online, what they do there and what type of content they like to consume. Once these behaviours are understood, you’ll know where to buy media, what time of day to advertise, what geographic regions to target, the frequency of your campaign and the reach. Finally you’ve got to decide on what your conversion goals and outcomes are for the campaign so you’ll know what success looks like. Bambu can help you with this, whether you’re launching a new product or revitalizing existing campaigns.

If you’re already using Google ads for your PPC campaigns and want to get more traffic then Bing can be a good additional option.

One of Bing’s selling points is its older, wealthier demographic. Bing also serves 60 million searchers not reached by Google. Plus, there are fewer restrictions on the types of product that can be advertised on Bing.

Bing ads work in a similar way to Google ads but the volume of traffic is much lower. That means competition for clicks is lower and so is the cost per conversion (CPC), which can translate into lower campaign costs.