Bing Ads
Setup & Management

The often overlooked search engine offers a great opportunity for smart brands, we’ll help you make the most of it.

We treat Microsoft’s ad platform very differently to Google’s, and you should too.

Most brands are not using even using Bing ads, and those who do will typically import their setup directly from Google. This is a helpful starting point, but without care and attention the results end up being very poor, with high click costs and weak targeting being the most common problems. It’s thought that currently the number of brands using Bing is less than 10% of those using Google, so there’s a big opportunity out there for those who do it well.

Who Is It For
  • Are you advertising successfully with Google ads, but looking for an additional source of sales?

  • If you struggling to scale your Google ad campaigns or having issues with rising click and conversion costs then Bing can be a good addition.
  • Bing is useful for all businesses but those who sell to older age groups tend to see particularly strong performance.
  • Are you already running ads on Bing and having problems with performance, or you’ve tried it previously and didn’t see any success?

At Bambu we work with the full range of Microsoft advertising channels, and apply our years of experience with search advertising to help our clients successfully add Bing into their marketing mix to improve overall efficiency.

Most of our clients can expect to see a big reduction in click costs due to much less competition, and although conversion rates tend to be slightly lower than what you’ll get from Google ads, it normally balances out with a lower cost per conversion. Therefore we not only recommend Bing for businesses who want to expand, but also those who want to reduce their CPA a little by shifting some of their budget away from Google, and who doesn’t want a lower CPA!

What Can You Expect

You can expect to receive a service that applies best practices, learnings from our other Bing campaigns and a full understanding of your business to build a set of search marketing campaigns that generates the best possible results from Microsoft’s network. We can tailor our service to your requirements, and typically we will include:

  • Full campaign audit of existing or previous Microsoft and Bing ad campaigns

  • Full analysis of your ad campaigns on other channels

  • Campaign setup according to best practices and learnings from thousands of successful campaigns

  • Recommendations on how to improve your Google campaigns to generate even better results on Bing

  • Full management and optimisation of your campaigns to continually improve performance

Service Packages

16 Years of Search Advertising Experience

Search is where it all began for us. Our founders started out running search ads on Google way back in the early 2000s when it was just basic manual text ads and we’ve grown from there. We are fully qualified with Google and Microsoft and ready to help you with your campaigns.

More Than Just Ads

We don’t just run ad campaigns for our clients, we go far deeper than most agencies and provide insights and expertise that covers all stages of the customer journey. Get in touch to find out which of these items are included on each of our packages.

Why Use Bing?

If you’re already using Google ads for your PPC campaigns and want to get more traffic then Bing can be a good additional option.

One of Bing’s selling points is its older, wealthier demographic. Bing also serves 60 million searchers not reached by Google. Plus, there are fewer restrictions on the types of product that can be advertised on Bing.

Bing ads work in a similar way to Google ads but the volume of traffic is much lower. That means competition for clicks is lower and so is the cost per conversion (CPC), which can translate into lower campaign costs.

It covers more than you might think

When we refer to Bing ads, what we’re really talking about are ads that run across Microsoft’s network. Bing is the biggest part of this, but your ads will also be eligible to show on the results pages for AOL and Yahoo as well as a number of smaller search engines and sites that have these engines embedded into their own user experience.

Collectively, they make up around 13% of all searches, which accounts for over half a million searches every minute around the world. The size of the prize is much smaller than that offered by Google, but is still a huge opportunity for brands wanting to get in front of potential customers.

What Our Clients Say

Absolutely amazing company to work with! Highly knowledgeable, quick with responses, and very helpful. Would definitely rehire and recommend!

Working with Bambu was hugely beneficial for our small business. They were open and transparent and I am very sure we will be working with them again in the future.

Great communication and high-quality delivery. We will continue to work with Bambu and recommend their marketing expertise to anyone wanting to get the most out of their ads.

Their work ethic, communication skills and fast turn around times are fantastic! I highly recommend Bambu to anyone. I am looking forward to future collaborations!

Working with Bambu is a pleasure. They have the professional skills, talent and discipline any marketer needs. Their technical skills and deliverables are top notch.

Thanks for your help on this! Very clear and to the point, I appreciated how you worked efficiently and swiftly. Overall a very positive experience.

Are you ready to start advertising on Bing?

Whether you’re ready to get a campaign underway, or if you’d like to know if Bing is the right fit for your marketing objectives, we’re here to help. Just get in touch with a few details about your business and we’ll walk you through the rest.

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