Google Shopping Management

Feed based ads using your site, Google Merchant Center and Google Ads to drive purchases on your e-commerce store.

Our Google shopping service is focused on helping online retailers maximise their returns through Google’s main visual ad format.

Unlike many ads management services, we don’t just handle the ads. We provide a full end to end solution covering everything from preparing and cleaning the product data on your site and connecting that data to Google Merchant Center, through to feed optimisation, campaign setup and management.

With Google shopping, the campaigns themselves are the tip of the iceberg. The real magic happens within the data, and we can help you to make the best use of this ad format.

Who Is It For
  • We work with e-commerce retailers in almost every sector, and can even help those who have previously struggled with feed disapprovals.

  • Whichever e-commerce platform you use, we can help. We have our own in-house processes for Shopify, WooCommerce and Magento, and can work with your development team for other platforms.
  • Have you set up Google shopping already and are struggling with poor performance, rising costs, or low spend?
  • Are you not sure where to start, or even whether Google shopping is the right fit for your business?

Wherever you are in the process, we can help. From setup and troubleshooting through to optimisation and reporting, we know exactly what’s needed to run a successful shopping ads campaign, and our strategy team can weave this format into your wider marketing mix.

Bambu are a fully accredited Google partner agency with multiple Google Shopping qualified specialists across our team. Our founders have even won industry awards for their work using this format, and we’ve been working with Google’s shopping services since the time when it was free (yes really, those were the days!). We know what we’re doing, and you’ll be in very safe hands.

What Can You Expect

You can expect to receive a service that applies best practices, learnings from our other campaigns and a full understanding of your business to build shopping ad campaigns that generate the best possible results. We can tailor our service to your requirements, and typically we will include:

  • Full campaign audit of existing or previous Google shopping ad campaigns

  • Full analysis of your shopping feed and data quality review

  • Campaign setup according to best practices and learnings from thousands of successful campaigns
  • Recommendations on how to improve your product listings and website user journey to generate the best results

Service Packages

16 Years of Search Advertising Experience

Search is where it all began for us. Our founders started out running search ads on Google way back in the early 2000s when it was just basic manual text ads and we’ve grown from there. We are fully qualified with Google and Microsoft and ready to help you with your campaigns.

More Than Just Ads

We don’t just run ad campaigns for our clients, we go far deeper than most agencies and provide insights and expertise that covers all stages of the customer journey. Get in touch to find out which of these items are included on each of our packages.

Shopping Within Your Marketing Mix

For some brands, Google shopping is the main way they drive sales, and is an incredibly profitable format. For others, it can show poor performance on paper but if done correctly it can perform fantastically for generating awareness and bringing in people who purchase in the future.

Our strategy team will be able to advise you on the best way to build shopping ads into your strategy so that they work alongside your unique business challenges.

20% Cost Savings?

You’ll see many providers offer to be able to save you 20% on your shopping costs by using their own comparison service. Don’t fall for the hype. This promise was true for a very short period following an EU decision in 2017 which forced Google to open up the market for comparison services, but our recent tests clearly show that this is no longer the case.

Despite this, many companies still use this promise to sell you their service. If you’d like to find out more about this just book a call and we can run you through the way this works, and why it’s unlikely that you’ll see any savings with one of these service providers.

What Our Clients Say

Thanks for your help on this! Very clear and to the point, I appreciated how you worked efficiently and swiftly. Overall a very positive experience.

Their work ethic, communication skills and fast turn around times are fantastic! I highly recommend Bambu to anyone. I am looking forward to future collaborations!

Working with Bambu is a pleasure. They have the professional skills, talent and discipline any marketer needs. Their technical skills and deliverables are top notch.

Absolutely amazing company to work with! Highly knowledgeable, quick with responses, and very helpful. Would definitely rehire and recommend!

Great communication and high-quality delivery. We will continue to work with Bambu and recommend their marketing expertise to anyone wanting to get the most out of their ads.

Working with Bambu was hugely beneficial for our small business. They were open and transparent and I am very sure we will be working with them again in the future.

Are you ready to start advertising on Google Shopping?

Whether you’re ready to get a campaign underway, or if you’d like to know if shopping ads are the right fit for your marketing objectives, we’re here to help. Just get in touch with a few details about your business and we’ll walk you through the rest.

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