Media Planning and Strategy

Launching a new product or service? We can help.

Your media plan

We take a data-driven approach to media planning and strategy and have developed a number of proprietary technologies. One of these is X-Channel, an algorithmic method of using performance data to plan the best channels for you to use. We know your potential customers don’t just use one channel so neither do we when we plan your media strategy. Our media plans can include: PPC, paid social, banner advertising, video ads, remarketing, ecommerce, lead generation, content promotion, organic digital marketing, SEO and social profile management

Strategy Essentials

The most important question we ask when creating your media strategy is ‘Who do your ads need to reach?’ Define your audience, and everything can then fall in place. Once defined, you’ll know where they spend their time online, what they do there and what type of content they like to consume. Once these behaviours are understood, you’ll know where to buy media, what time of day to advertise, what geographic regions to target, the frequency of your campaign and the reach.

Finally you’ve got to decide on what your conversion goals and outcomes are for the campaign so you’ll know what success looks like. Bambu can help you with this, whether you’re launching a new product or revitalizing existing campaigns.

ARE YOU LAUNCHING SOMETHING NEW?

Let us show how to plan for success.

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14 Years of Digital Marketing Experience

The founders of Bambu have been running ads online ads since 2006, we are a Google Partner agency and have passed all six certifications, meaning we are experienced in everything from standard PPC through to shopping, retargeting, display and YouTube ads.