Pinterest has been around since 2010 but is typically overlooked by most marketers as it offers a much smaller user base than some of the more established channels.
However the platform has seen huge audience growth in the past few years and now boasts over 150m monthly users, with an ad platform that has developed at a rapid pace. While still a much smaller channel than the likes of Facebook, it’s a fantastic way to get your brand in front of your potential customers in a more controlled and less competitive environment. Ad space costs a fraction of the rates on the big channels, and so there’s a real opportunity for savvy brands to get ahead of their competitors.
We typically recommend against Pinterest for early stage businesses although for some products and services there can be a really strong fit with the audience profile. Our strategy team will be able to analyse your business and produce an audience profile using our market research tools to figure out the best channels for you to use, just get in touch to find out more.
We offer a range of packages, so we’ve got something for every advertiser, and if you’re not sure which package is for you or you want a bespoke package we’ll be able to help figure out the right approach.
You’ll receive a service that helps you and your business make the best possible use of Pinterest ads, taking learnings from our experience using the channel, as well as our wider expertise in advertising strategy, customer profiling and website optimisation to build a winning strategy. The exact approach will be tailored to your requirements and typically includes: