Pinterest has been around since 2010 but is typically overlooked by most marketers as it offers a much smaller user base than some of the more established channels.
However the platform has seen huge audience growth in the past few years and now boasts over 150m monthly users, with an ad platform that has developed at a rapid pace. While still a much smaller channel than the likes of Facebook, it’s a fantastic way to get your brand in front of your potential customers in a more controlled and less competitive environment. Ad space costs a fraction of the rates on the big channels, and so there’s a real opportunity for savvy brands to get ahead of their competitors.
Who Is It For
You don’t need to have an organic presence on Pinterest, but if you do then you’ll be able to fast track your advertising setup.
- If you’re getting frustrated with rising ad costs on Facebook and Instagram, or have been seeing your cost per sale rising then Pinterest is a good way to combat this.
- Brands who are working well on Facebook, Instagram or Google but are heavily reliant on these channels can normally add Pinterest to their strategic mix to safeguard their sales and reduce the risk from a single channel strategy.
- Do you want to get started with marketing on Pinterest but you’re not sure where to begin?
We typically recommend against Pinterest for early stage businesses although for some products and services there can be a really strong fit with the audience profile. Our strategy team will be able to analyse your business and produce an audience profile using our market research tools to figure out the best channels for you to use, just get in touch to find out more.
We offer a range of packages, so we’ve got something for every advertiser, and if you’re not sure which package is for you or you want a bespoke package we’ll be able to help figure out the right approach.
What Can You Expect
You’ll receive a service that helps you and your business make the best possible use of Pinterest ads, taking learnings from our experience using the channel, as well as our wider expertise in advertising strategy, customer profiling and website optimisation to build a winning strategy. The exact approach will be tailored to your requirements and typically includes:
- A full audit of your current presence on Pinterest if you already use the channel, covering your organic profile and advertising
- Campaign setup according to best practices and learnings from thousands of successful campaigns
- Full tracking and tagging setup to monitor results
- Recommendations on content production, copywriting and imagery to generate the best results
- Regular campaign optimisation, a/b testing and introduction of new audiences to drive performance
Service Packages
9 Years of Social Media Experience
The founders of Bambu ran their first social media ad campaign back in 2012. Since then we’ve run thousands of campaigns on the platform, and have a strong understanding for what works well, what to avoid, and how to optimise for success.
More Than Just Ads
We don’t just run ad campaigns for our clients, we go far deeper than most agencies and provide insights and expertise that covers all stages of the customer journey. Get in touch to find out which of these items are included on each of our packages.
100% Confidential Audit
We can access your account securely without anyone knowing, so we can discretely check the work of your current campaign manager.
Money Back Guarantee
We offer a 100% money back guarantee on our fees for the first month of working together, so you can try working with us totally risk free.
Flexible Packages
From full campaign management through to advice and consulting, we can build a package to suit your requirements.