User Journey Optimisation

Convert more visitors into customers

Mapping customer journeys

In simple terms, analysing user journeys can tell you where you’re ‘leaving money on the table’.

Bambu creates customer journey maps to show you where your website is delivering, and where it isn’t. We can see which pages on your site are underperforming – and we can tell you how to fix them.

Suppliers often think they know what the customer wants but customer journey maps actually tell us what the customer really wants.

We can segment your audience and see how different types of audience navigate your site. So if one demographic always visits your site but never makes it to check-out, or the signup or contact page we can investigate why this is.

The answer is in the data

We use a variety of tools to help us map how visitors are experiencing your website. One of these is the behaviour flow map that lets us look at how users travel from page to page. We combine this with data from your analytics, such as Google Analytics, to see whether users are travelling through your sales funnel as they’re meant to be.

The data will highlight where your problems lie – for instance: a higher than industry-average number of people might be abandoning their cart, or you might notice that people don’t fill in a form on a page. Bambu will identify the roadblocks that are causing this and then help you fix them.

MORE PROFITABLE USER JOURNEYS

We can show you how.

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14 Years of Digital Marketing Experience

The founders of Bambu have been running ads online ads since 2006, we are a Google Partner agency and have passed all six certifications, meaning we are experienced in everything from standard PPC through to shopping, retargeting, display and YouTube ads.