When many businesses think of email marketing, they think about sending one off broadcast messages to their list, and focus on increasing email subscribers.
This used to be the state of play, but things have moved on hugely in the past few years. Complex automation systems are now standard practice for big businesses, enabling them to reach their base of current and prospective customers in a much more targeted and contextually relevant manner.
At Bambu we use marketing leading email platforms Klaviyo and MailChimp to deliver automation of email and SMS marketing for small and medium sized businesses, as well as handling all management and optimisation of this channel. Our in-house content writing team can even help to craft the perfect copy and creative to drive success, either taking on the full process or helping your internal team.
At Bambu our team have been working with clients to deliver email marketing automation for more than 5 years. Our primary platform is Klaviyo, we are an approved Klaviyo partner and although we work with many businesses who use platforms like HubSpot or MailChimp for their email management, we consistently find that for most businesses Klaviyo is able to provide a better service than the competition.
Before getting started we’ll discuss your current setup and make an honest recommendation on whether you should stick with your current platform or make a switch.
Our experience covers email marketing for lead generation businesses (delivering targeted messages to those who have opted in but not purchased) and e-commerce businesses where contacting those who have added to cart but not completed the transaction is key. For all business types, detailed segmentation rules and event based email triggers are used for growing your customer base and keeping your existing customers coming back again and again.
Our email and SMS marketing packages are typically built around an initial setup and ongoing management, but are totally flexible. If you would prefer to manage the campaigns yourself, or you are already set up with email marketing, we’ll be able to build a package that works for you.