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Better Decisions. Innovative Strategy. Constantly Up to Date.

Combining Industry Leading Expertise
With Cutting Edge Artificial Intelligence

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Our team are backed up by Forpi, our cutting edge AI platform that underpins everything we do

Using more than 200,000 datapoints, our platform is able to learn about your business, your market, and the current digital marketing landscape and produce a tailored action plan.

The end result is a detailed set of recommendations which includes the things you should be doing, the things you should be avoiding, and which areas to prioritise.

Knowledge is fed into the platform by our team of experts, with each of our channel specialists contributing according to their individual areas of expertise. This data is then available at the fingertips of our strategy team, eliminating situations where someone with detailed knowledge on one channel is expected to be the master of an entire marketing plan.

Cutting Edge AI Platform
Campaign Health
Bambu Agency Platforms

Fully Managed Service, We Do The Hard Work

You’re busy, your team are busy, and the last thing you want to do is waste hours learning how to use a new piece of software. We operate Forpi as a managed service, so we’ll work with you to collect data and present the results back we’ll take care of everything behind the scenes, so you never have to worry about learning how to use it. It also means we’re able to release new features faster, without extensive user testing that seriously damages most SAAS products.

Perhaps most importantly, rather than refreshing your data once every year or when you have time to update things, we can do it as often as you like. Marketing can change daily, so any time even the slightest update happens within your business, or the most insignificant feature gets released on one of the advertising channels, we can request an instant update for your entire marketing plan, showing any adaptations you need to make and whether these changes affect your strategy.

Marketing Mix Modelling

The biggest shift in advertising for the past 20 years is currently underway, with less and less visibility on where your sales are coming from. Marketing mix modelling is a tried and tested method that used to only be available for huge companies with huge datasets and would take months to produce results. We’ve combined this with modern AI and cloud based servers to dramatically increase the speed and accessibility of this analysis.

We’ll be able to tell you exactly how much each of your channels is contributing, how many sales you’d generate if you turned off all your ads, and how much your marketing is affected by 20 external factors from the weather and weekends to school holidays, the stock market and energy prices.

Channel Planning

Which channels should your business be using? Which channels are likely to get the best results, and which are not worth your time. Most SMEs are spending most of their budget on Meta and Google and putting too much at the bottom of the funnel, blindly following in-platform data and overlooking better performing options. Many are only using one channel, risking a catastrophe if that channel stops producing results.

Our planning tool draws on 43,000 datapoints and performance metrics from billions of ad impressions to build an accurate picture of your business, your budget and your short and long term goals to recommend a channel mix and budget split that ensures you’ll hit your objectives. We also have connections with hundreds of ad providers and can help you activate a better performing approach.

Funnel Benchmarking

Every business has a marketing funnel, moving customers from their first ever interaction through to making a purchase. The problem is that most people drop out somewhere along that journey, and most businesses are spending time, money and valuable resources trying to plug a leak in the wrong area.

Our funnel analysis tool uses benchmark and variance data from over 2000 businesses to build an accurate picture of where you are losing ground. Breaking your funnel into 8 distinct stages, we’ll show you whether you’re above or below the benchmark at each stage enabling you to ensure you’re always focusing your efforts on the things that will give you the biggest gains. Like a chain, your funnel is only as strong as its weakest link.

Accurate Sales Forecasting

Whether you want to rapidly scale your business, reduce ad spend while maintaining results, or experiment with some budget scenarios without needing to spend a penny on testing, we’ve got you covered. Forget the old way of making small changes, running expensive testing, and trying to analyse results that are too small to show a real difference.

Our software will give an accurate estimate for the scalability of each of your advertising channels, presenting you with the expected CPA change and diminishing returns plus a high and low expected range with 95% accuracy when predicting spend changes of up to 50%. The result is that we can give our clients the ability to make bigger changes faster and with more confidence than ever before.

Our Tech Is Trusted By These Leading Brands

Hattingley Valley
Fashion Eyeware
Alma De Ace
Atherton Bikes
Sunnies Studios
Sunnies Face
SM Supermalls

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