Ayala and Yuchengco Group of Companies came together to form iPeople, a publicly listed company in the Philippines which consists of several top private education providers.

APEC Schools is one of the brands under iPeople and we were approached to achieve the impossible: drive new student enrollments during a global pandemic when all schools are working online.

We achieved over 1.5k new enrollments and rolled out a fully integrated online learning course for new students. This marketing campaign brought in over ₱14m in revenue with a return on ad spend of 6x.