Project Description

The Brief

We worked with GOSH’s ATL media agency to support a major annual campaign during January aimed at capitalising on the ‘veganuary’ trend to promote their plant based food range. The campaign incorporated YouTube, Facebook, Instagram and Google Display Network elements with the objective of increasing awareness and reach of the brand among key audience segments who were identified as major consumers of their products.

The Strategy

Impressions, views and clicks were the major metrics for day to day management but as part of the campaign, we deployed advanced analysis including time and geo based segmentation to monitor the impact on in-store sales. This enabled optimisation of our media delivery and ad creative towards the assets that were generating the most meaningful impact for the business.

The Results