Project Description

The Brief

Bambu was tasked with a challenge to increase direct bookings for the most expensive resort on the island of Bali. Given the fact that international tourism on the island was at an all time low and the average room night at Raffles Bali is above $2,000 USD, we were facing a extremely difficult task.

The Strategy

After conducting an audit we identified that the website for Raffles Bali had several user journey and UI/UX problems, along with a lack of a proper SEO strategy that needed urgent fixing. We built a bespoke, mobile-optimised landing page to drive all our traffic to, helping our audience discover the property and entice them with a limited time offer on villas.

The Results

Overall, we drove a huge uplift in traffic and engagement across the Raffles Bali website and social media platforms, establishing a strong audience for the property to capture bookings from and drive revenue growth.