Project Description

The Brief

Sunnies Face is a cosmetic brand that had no online presence when Bambu first came onboard. Looking to scale the business online, Sunnies Face brought Bambu on to support specifically with their D2C e-commerce growth, campaign builds and strategy across a variety of channels.

The Strategy

Bambu were able to expand Sunnies Face’s activity to 6 new channels, growing their online presence substantially. Bambu’s campaigns, launched in October 2021, have yielded impressive results. The campaigns generated a total revenue of ₱48,633,491 and a 7x return on digital advertising investment. These outcomes are particularly remarkable for a brand new to D2C e-commerce, as Sunnies Face beat its competitors and gained new customer acquisitions along with increased customer lifetime value. The full funnel tactics implemented for the campaigns were successful in building awareness, driving traffic, and increasing direct-to-consumer sales revenue.