TikTok for Brands
Brands are still looking for ways to effectively optimize their websites without exerting too much effort and without spending too much money. Well, TikTok is the answer to all of their problems.
The platform was first recognized by millions of users in the year 2016, the year it was launched, and gained over 2 billion mobile downloads in the year 2020. As of the current year, there are about 750 million active users per month.
Now let’s get down to business…
Search Engine Optimization using TikTok
Maybe some of you are still wondering how it became possible for brands to optimize their websites using the platform. In his video, Neil Patel gives emphasis on how TikTok can help businesses boost their website visits without paying too much, just like how they normally do when they advertise and try to reach their target on Google.
Some brands are struggling to earn a ranking on Google search results page and are having a hard time targeting their target audiences. This is because not all users are browsing the web all the time, unless they need an answer to urgent queries. But now, with the existence of social media giants like Facebook, Instagram, LinkedIn, Twitter, and TikTok, it is now possible for these brands to reach their target in an instant as long as they properly manage and use each platform’s features.
Now the question is, how does SEO work on TikTok?
With the use of like, comment, and share buttons and without spending a huge amount of money, brands gain views and later website visits. Isn’t that interesting to know? TikTok views for SEO? Imagine creating content and disseminating it to a wide range of audiences. Then, after a few moments, it will be converted into site visits. This will now help you and your website become more visible to the human eye. This will also be your first step towards reaching the top spot on the Google search results page. How was that possible? You are not just posting videos for nothing; you are tapping your original website URL with the use of these creatives.
Producing relevant and trustworthy content is your key to having plenty of views, and it is also one of the key elements you need for optimization. Since TikTok is now used for search discovery, it is best to generate content worthy of reading and watching so that the tendency of leading them to your website is high.
End Note
TikTok continues to gain popularity as time goes by, and this has become the channel that opens its doors for advertisers and brands to make targeting less of a hassle. The platform also plays a vital role in optimizing one’s website because it allows advertisers and businesses to introduce their brand using the features offered by the social media platform.
