If you are looking for a way to boost visibility for your hotel and increase bookings, then advertising on Google Hotel Ads might be just what you need. But if you are not familiar with how the platform works, it can be overwhelming. 

That is why we’ve put together this ultimate guide to Google Hotel Ads to help you navigate your hotel website’s way to success.

What are Google Hotel Ads?

Google Hotel Ads are a type of campaign within Google Ads that allows hotels to bid for ads that appear when travelers search for hotels on Google Search or Maps. These ads appear in a hotel booking module and feature real-time availability and pricing information.

Why should you advertise on Google Hotel Ads?

There are several reasons why advertising on Google Hotel Ads could be beneficial for your hotel:

Increased visibility: By appearing at the top of search results, your hotel is more likely to be noticed by potential guests. The more visible your hotel website is the more chance of getting direct bookings.

Targeted audience: Google allows you to target specific demographics and interests, ensuring that your ads reach the right people. This ensures that you are showing your ads to your intended group of individuals.

Analytics: Advertisers have access to detailed reports that show how their ads are performing, as well as which keywords and audiences are most effective. 

Real-time information: The booking module displays up-to-date availability and pricing information, making it easier for guests to book directly with your hotel.

Cost-effective: You only pay when someone clicks on your ad, making it a cost-effective way to advertise.

How do Google Hotel Ads work?

To get started with Google Hotel Ads, you will need to set up an account with Google Ads. You need to link it to your hotel’s booking empire or reservation system. Once you are done setting up your account, you can now create a hotel campaign and set your budget and bidding strategy.

Your ads will appear when someone searches for hotels in your area. They will be charged on a cost-per-click (CPC) basis. This means that you will only be charged when someone clicks your ad. You can also set a maximum CPC bid to control your costs.

Best Practices for Google Hotel Ads

To make the most of your Google Hotel Ads campaign, here are some best practices to follow:

  1. Keep your website and booking platform clean and easy to navigate – this will help increase conversions.
  2. Use high-quality photos of your hotel and rooms to showcase what you have to offer.
  3. Write detailed descriptions of your rooms and amenities, so guests know exactly what they’re getting.
  4. Monitor your campaign performance regularly and adjust your bids and targeting as needed.
  5. Make use of negative keywords to exclude irrelevant searches and save money on clicks.

Is Google Hotel Ads worth it?

The answer to this question depends on your hotel’s specific needs and goals. If you are looking for a cost-effective way to boost visibility and increase bookings, then Google Hotel Ads could be a good option for you. However, if you have a minimal budget and need to optimize other marketing initiatives, then it may not be the best fit. 

How much does it cost to run Google Hotel Ads?

The cost of running Google Hotel Ads can vary depending on factors such as your budget, bidding strategy, and targeting. You’ll only be charged when someone clicks on your ad, so you can control your costs by setting a maximum CPC bid.

To use Google Hotel Ads through ThinkReservations, for example, the fee is based on the number of billable units your property has. If you have 10 or fewer units, the price is $29/month.

End note

Google Hotel Ads can be a powerful tool for hotels looking to increase visibility and bookings. By following best practices and monitoring performance regularly, you can maximize the impact of your campaigns and drive direct bookings. However, it’s important to weigh the costs and benefits before deciding if Google Hotel Ads is right for your hotel’s specific needs and goals.

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